Quick refresh. What is content marketing?
Putting it simply, content marketing is a type of marketing used to pique the interest of an intended audience with the help of educational content without being explicitly promotional. It is a great way to plant your brand’s name in the mind of your target market without seemingly putting too much effort into it. If you follow the right strategy, it establishes your business as a credible source of expert advice and information in your niche, helping you earn your target group’s trust and loyalty.
According to the Content Marketing Institute, "Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy."