Whether you’re announcing a product launch, a social media promotion, a fundraising campaign or your next event appearance, social media advertising should be an important piece of your business’ digital marketing campaign. Targeted Facebook ads are often an effective way to deliver the results your company is looking for and help you reach a large number of soon-to-be loyal customers.

Google recently announced a new look coming soon to the Gmail experience.

First impressions are everything. It’s true about people and it’s true about brands. That’s one of the reasons it’s so important to take care of your appearance. For a business that means having an appealing, eye-catching visual presence.

Search Engine Optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Ranking high for search terms - keywords - increases the visibility of a website and leads to a higher number of visitors. Put more simply, SEO will allow you to connect with those searching for your product or service and help turn them into customers.

SEO is a combination of factors that help search engines find and trust you, organize the information you’re publishing, and present it to users searching for it. SEO isn’t a single tool or process, nor a series of tricks (like keyword stuffing) or secrets (like link trading) you can use to fool search engines. It’s also not a series of shortcuts that allow you to buy your way to the top of the search results.