Yes, we know the social media giant remains Facebook, but for those looking to network and develop business connections, you’ll want to get to know the platform known as the “professional social networking site.”
While the user count is continuously growing, LinkedIn is used sparingly. Meaning, you have a very short window to make an impact. Even more so than with Facebook.
Before jumping in, keep in mind what LinkedIn is known for - a “professional social networking site.” While it is a strong personal platform, LinkedIn is Business to Business or Professional to Professional network and marketing at its finest.
So what is the best way to use this “professional social networking site”?
Part One shared the benefit of and best practices of using LinkedIn’s Personal Page, and now Part Two will cover the Company Profile side.