Quick refresh. What is content marketing?

Putting it simply, content marketing is a type of marketing used to pique the interest of an intended audience with the help of educational content without being explicitly promotional. It is a great way to plant your brand’s name in the mind of your target market without seemingly putting too much effort into it. If you follow the right strategy, it establishes your business as a credible source of expert advice and information in your niche, helping you earn your target group’s trust and loyalty.

2019 brought a year of success and innovation for LinkPoint Media. With both new and returning clients, our team was able to create, develop, and bring to life a multitude of stories, missions, and visions. From re-developing websites to starting from scratch, new logos and full event design, fresh content and SEO strategies, our team is grateful for the opportunity to work alongside small business owners, community organizations, and entrepreneurs to help elevate their marketing and business.

Here's just a look at what the year brought...

You've probably heard of Small Business Saturday - a big push among local communities across the country that has grown into an annual holiday shopping tradition.

What is Small Business Saturday

Small Business Saturday is an annual event that takes place on the Saturday following Thanksgiving - falling this year on November 30th.

What is internet marketing?

Internet marketing. Online marketing. E-marketing. Social marketing. Digital marketing.

In a nutshell, this refers to the process of promoting a business as well as products and services online. Social media, blogging, email, ads, forums, etc.