Top 10 Apps Every Business Should Use

Every business owner is part innovator, director, financial manager, and problem solver — among other roles. You need all the help you can get to keep everything in line, organized, and under control. At the top of the list is your intention to keep both clients and staff happy, and to do so you need a smooth system.


Well, look no further for the resources that are going to help you stay on top of things. Josh Lundmark, president of LinkPoint Media, compiled a list of must-have apps which will help your business run smoothly and efficiently.

  1. Google Mail. It is proven to be the most secure email service out there, but its user-friendliness is why we think that Gmail is over and above the greatest Webmail option available. Its simple interface is customizable, but most importantly, anyone can use it. Plenty of storage space, the automatic stacking of conversations—in order—into a thread, and impressive uptime which guarantees smooth running are just a few of the other reasons that Gmail is our favorite.

  2. Google Drive. Forget about the old days of packing an email with PDFs, photos, and documents in order to share them with a client. Throw out all the flash drives you used to save in order to drop off large files to coworkers. What has changed the name of the game? Google Drive. It is the online cloud that allows you to share anything at all with whomever you would like—but it also has privacy options to keep your business to yourself when desired. Use this app to keep things organized within your team. It's the best way to keep everyone on the same page.

  3. Google Docs. One of the best parts about Google Drive is Google Docs — the pages that allow team members to collaborate and brainstorm on the same document at the same time. Automatically and immediately saved changes mean that anyone viewing the document sees the real-time edits of their peers. It's kind of creepy, in an amazing and efficiency-boosting way.

  4. Google Calendar. Along with all of the Google apps, Google calendar does not compromise in the area of user-friendliness. Save meetings, reminders, or due dates. Invite others to meetings simply by using their email address (and even check their calendar first to make sure they're available!). Color code your calendar to keep it updated. Simply organize your professional life. You can even add a Google Hangout to next week's meeting. What is Google Hangouts?

  5. Google Hangouts. Google Hangouts is the best way to host virtual meetings for your business. (It might even be better than in-person meetings. Try it out, and you might be surprised.) Google Hangouts allows its users to share screens, collaborate, and converse in real time with video accompaniment. This is perfect for the remote workers of the world.

  6. Asana. Asana is only the best project management app out there. It is a robust system that is somehow still easy to use, and even the free version gives you more than enough capability to run your business without hiccups. Asana allows you to create projects, create tasks, tag people, comment, set deadlines, and track progress — among much, much more. Best of all, you can see everything at once. Asana is brilliant technology that ensures even the busiest and biggest of companies are always up to speed.

  7. Slack. It is a rule within our company to avoid sending emails to coworkers at all costs in an attempt to tame that email inbox. What is our solution for quick and easy communication? Slack. Slack is the instant messaging app that allows you to talk to individual coworkers, or to speak with groups of coworkers according to topics in #channels. As a team that works remotely, we consider Slack our office — except, a quick "send" of a Slack message is probably quicker than a visit to the cubicle across the room.

  8. Zapier. Zapier is the connection and automation tool that every business needs. It connects Gmail, Slack, MailChimp, and hundreds more of the apps your company uses on a daily basis. Zapier automates the saving of your files, the remembering of your deadlines, and the delegating of your tasks. Its capabilities are endless; start exploring it for yourself and you won't believe how much time you can save with automation.

  9. MailChimp. MailChimp is the number one app for email marketing. Create campaigns, save and manage mailing lists, create custom email templates, and connect with thousands of people with just the click of one button. Best of all, after an email is sent out to your mailing list, you can track the performance and alter your future email campaigns accordingly.

  10. Insightly. We recommend Insightly as the best, simplest, and most affordable CRM software available. It provides the capability for project management, opportunity management, and detailed sales reports—all in one spot. And as it is cloud-based, it is accessible at any time. The software is not as complicated as CRMs can tend to be, and its simple interface is clean and easy-to-use. Start saving money and time by looking into Insightly for your business!