What is internet marketing?
Internet marketing. Online marketing. E-marketing. Social marketing. Digital marketing.
In a nutshell, this refers to the process of promoting a business as well as products and services online. Social media, blogging, email, ads, forums, etc.
In addition to just sales, companies can accomplish a variety of other goals here. For example, they are able to tell potential buyers about themselves, increase brand awareness, form a positive opinion about their products, roll out new products, enter a broader market, etc. All while still promoting a better embrace to their local markets.
Thanks to the advantages of digital marketing services and platforms, businesses can deliver quality content to their followers and customers in a personalized and cost-effective way. Unlike mass marketing - which effectively piques the interest of a local audience by means of radio ads, newspapers and print media - internet marketing allows companies to nurture a more personal relationship with their consumers, near and far.
Not to mention the convenience, ease of use, and vast amount of possibilities - but we’ll get there.
Who is internet marketing for?
Everyone. Plain and simple.
Whether digital or physical goods, service or product based, local or worldwide, internet marketing is key for your business.
Why is internet marketing important?
Driving customers through your online marketing presence is an important aspect that is often overlooked; and with a high percentage of consumers going through Google to find the products or services they need, it is essential to be present.
Acknowledging all the benefits that internet marketing can offer your business, developing an internet marketing campaign can help you retain your existing customer base and attract new customers to your product or brand. This, in turn, will help you grow your business and increase your return on investment (ROI) over the long term.
Let’s just start here: Internet marketing is a business tool with no “closed” sign or “off” switch.
Well, you’re customers are online.
Today, people are able to access and purchase a wide range of goods online with ease. Meaning it is crucial for any business to maintain relevant in the sea of convenient availability.
By establishing and maintaining an online presence, your business can show current and potential customers that your business is active, dynamic and THE choice for their [X] needs.
Understanding and Meeting Expectations
Internet marketing allows you to better understand your customers’ needs and wants. You can quickly receive opinions, feedback, and suggestions about your products and services. Thanks to this interactivity, you have the ability to quickly respond to complaints and requests, create a positive word of mouth, and successfully move towards improving quality.
Internet marketing also allows you to better understand your audience, what they are searching for, when they are online, and how to better target them with what matters to them. More on that below.
Using digital tools to make yourself known and grow your business is a cost, but allows you to save money. For example, the cost of an online advertising banner is often lower than the price of a display on a bus or in the street, whether in terms of content realization or price of advertising space.
And, as mentioned, your online presence is constant. So even at a similar cost, your ROI and visibility is maximized online.
Measuring and Tracking
You can’t always track your ROI when it comes to mailers, billboards, or radio ads. You can, however, track every effort you put into marketing online. With tools like Google Analytics and Facebook and Instagram insights, you can track exactly what is and what is not working and adjust.
Not only does this save you money, it also allows you to analyze how you are holding up to competition and where you may need to strengthen or lessen your efforts to grow properly.
Campaign and post results aren’t the only measure to track. Internet marketing also allows you to track and target your key demographic - age, location, language, etc.
Two fold. You can see who your current demographic is, and you can compare that to your target demographic and adjust to shift (or grow) that reach. This allows you to better concentrate your efforts and ensure you are marketing to those who will benefit, and therefore buy, from your business.
A Few Others
The list could go on and on, but we think you get the point.
Convenience, automation, diversification, time-saving, personalization, and just better marketing.
Remember: The Internet is constant and consistent marketing for your business. Current and potential customers can access your website or your social media 24/7. This means that your business is visible to your audience at all times.
How can you implement internet marketing?
Almost every online marketing technique has - the potential for - viral and long-term effects that can continually improve your site’s traffic.
This is key. No matter what other methods you choose, your business needs a website.
Once your website is designed and developed, the real work starts. This includes content and page optimization, promotion in search engines and business listings, advertising and sharing on social networks, contextual advertising, and even good ole’ email marketing.
Search Engine Optimization (SEO)
Once you’ve got a website, you should work on its promotion in search engines. There are two independent but interconnected ways to do so: SEO marketing and link building.
SEO’s goal is to gain high positions on search result pages through website, meta, and keyword optimization.
Link building implies getting references to your website from external sources (other sites, blogs, social media, etc.). Relevant links from credible websites are able to boost trust to your platform and increase traffic.
Both SEO and link building are vital to deliver your website to the top spot on organic search results.
Always keep in mind: You cannot trick Google. Google wants to see active, relevant, informative websites and businesses in their top searches. SEO, in any form, is a process. A process well worth those top spots. Which is why you may want to consider outsourcing some of your efforts.
Content marketing is the process of creating valuable, relevant content to attract, acquire, and engage your audience.
It can be accomplished in various ways, but the most common is through blogging - *DING DING* you’re engaging in our content marketing right now - , but also spans into all other forms of internet marketing; i.e. social media and email.
A well-crafted content marketing strategy places your business in the position of a thought leader, building brand preference as you inform and educate buyers. Providing helpful and entertaining content can form a strong bond between your brand and customers that continues to grow and strengthen over time.
Engaging content marketing should be part of a natural conversation with current and potential customers, be relevant to their interests and behaviors, and build a continuous story over time. In general, content marketing can help to increase web traffic, support lead qualification (especially when content is produced by stage), and, ultimately, lead conversions into sales.
Social Media Marketing (SMM)
It is a very popular and affordable method to promote your business. It is likely that your target audience is dwelling on social media platforms - i.e. Facebook, Instagram, Twitter, LinkedIn, Snapchat. Don’t your chance to expose your brand to them.
But, just as with every other marketing effort, stay relevant, stay active. Online consumers are well over being sold to. Be a resources for them. Meet a need, solve a problem. They’ll trust you and your brand, and trust becomes sales.
Newsletter / Email Marketing
Managed email marketing aids to affect individuals who rarely surf the web or show up on social media. You dispatch your newsletter only to people who voluntary gave you their email addresses - meaning they have a certain level of trust to your brand.
Emailing customers regularly with special, personalized offers helps to maintain the relationship. As a result, email marketing boasts one of the highest ROI out of all promotional methods.
Email is also a great way to get personal with your current customers. Most email platforms (i.e. MailChimp or ConvertKit) allow personalization when sending out emails - even to mass lists. This little bit of effort goes a long way.
This tactic implies that you place your advertisement on a search engine page or a website related to your niche. Every time someone clicks your ad you pay a little commission to a publisher. Although pay per click marketing works as long as you are willing to invest, it is able to boost traffic almost instantly.
Note: Not all of the above mentioned online marketing services are a right for all businesses, but with expert help and a purposeful plan, you will be able to realize their potential to the max.
With more consumers (and businesses) shopping and researching products online, it’s become critical for companies to recognize the importance of Internet marketing. When you see how effective Internet marketing is, you can start growing your business in brand-new ways.
At LinkPoint Media, we understand that Internet marketing is a valuable and necessary tool for your business. Offering services and experience in all of the above mentioned tactics, we are here to help your business grow online!
If you’re ready to start driving valuable results for your business and gaining the full advantages of effective Internet marketing...