The biggest challenge when re-branding is making sure it makes sense for the organization. In our case, the goal was to create a logo that represented community, vibrancy, and unity. When I explained my vision to John and Becky, they listened and shared their expertise on how to best execute my ideas. Within no time, they sent over several design concepts. I was able to pick my favorite elements from each option, and from there, our new logo was born! The LinkPoint team is comprised of true talented professionals who have the ability to bring little ideas into a big, amazing reality.