ONU's student body currently has about 3,000 students. Olivet needed a way to communicate information to the student body in an engaging way. In order to address both these needs, we launched a social media campaign specifically targeting current students. We encourage students to tell their own stories using #lifeatolivet and we add to the story ourselves by uploading photos to Facebook immediately after campus events.

Quick Stats

facebook

665

yearly average likes

twitter

490

yearly average follows

instagram

360

yearly average follows

hashtag

10k+

uses of #lifeatolivet on Instagram

target

The campus is small, but we still stay engaged using local topics and issues. Staying on target is the key to success.

Platforms

FACEBOOK

Only lost 38 likes in three years

4.5 star rating

Over 3k likes

Daily interaction from the student body

TWITTER

1.4k followers

#lifeatolivet most popular hashtag in the area

Only 5% of the conversation is negative or critical

INSTAGRAM

1.1k followers

4.5 star rating

11k likes received

Over 10k uses of #lifeatolivet

APP

19 days total spent using the app

Used by over half of the student body

Saved the university thousands in printing costs

Original Works

In this case study:

Olivet logoLife at Olivet logo

Olivet Nazarene University and Life at Olivet Logos both © Olivet Nazarene University Various icons are licensed under a Creative Commons Attribution 3.0 Generic License and are attributed to various authors. The original versions can be found at www.flaticons.com