Kankakee Overtime | Case Studies - LinkPoint Media

Web

We created a custom web experience in order to highlight all the local attractions in Kankakee County during the 2014 Chicago Bears RC Cola Training Camp. Banner ads were created for the Chicago Bears training schedule page in order to increase web traffic.

Overtime Survey Banner

Traffic

Over nine thousand people visited the Kankakee County Overtime! website during the summer months.

Of those visits, approximately 42% of people stayed on the website for 2 minutes or longer.

overtime traffic visitsovertime traffic percent

Survey

Using a combination of web, social, and email marketing we were able to promote a survey in order to collect useful visitor data for Kankakee County Leadership.

overtime survey check

We collected 356 total survey responses with a 49% newsletter opt-in rate.

overtime survey percent

Each survey response cost approximately $1.75

Social

After creating the new Overtime! website, we took the same design principles and applied them to a unified social media campaign across the KCCVB's existing Facebook and Twitter accounts. Web traffic increased by 5% from Facebook alone.

facebook

46%

increase in likes

twitter

14%

increase in followers

interactions

500k

interactions by 2.9k unique users

ad surplus

15%

ad budget surplus

buildings

We hit our very specific geo-targeting goals. All engaged users were from Chicago, Kankakee County and the surrounding areas.

In this case study:

overtime logodiscover kankakee logoil logobears logo

LinkPoint Media is not, in any way, affiliated with Enjoy Illinois or Chicago Bears Kankakee County Overtime and Discover Kankakee County Logos both © Kankakee County CVB Enjoy Illinois Logo is © Illinois Department of Commerce and Economic Opportunity Chicago Bears logo is © Chicago Bears. Various icons are licensed under a Creative Commons Attribution 3.0 Generic License and are attributed to various authors. The original versions can be found at www.flaticons.com