Your website tells your story, but what story is it actually telling? More so, what story isn’t it telling? Your website just might be missing some key elements that mean the difference between a potential client clicking away or buying your product.
Are you missing these factors?
- A simple web address.
Your domain is your brand. Does it make sense, is it easy to remember, and is it searchable?
- Who you are.
It may seem obvious, but a lot of websites forget to tell their audience just who they are. You have to assume that every visitor is a first time visitor. Will they know at first glance why they need your service or product? A clear description will attract the visitor's attention within 2-3 seconds, and encourage them to stay on your website longer.
- Contact information.
Take that one step further, easy to find contact information. Visitors should not have to search for how to contact you. We recommend using chat boxes, but also having a Contact Us in your main menu. You should also include basic contact information in your header or footer so it is always visible.
- A Call to Action.
Better yet, an obvious call to action. Make it clear what the visitor needs to do. If you’ve been clear so far, they already know why they need your service or product, now tell them what they need to do to take advantage of it.
Even at the most basic form, search engine optimization matters for your site. Your website won't do you as much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by search engine. That means using the correct keywords throughout your text, putting in plenty of links, naming your page titles and URLs correctly, and employing the magic of images and videos.
- Quality, up-to-date content.
A great way to keep new and old visitors engaged is with content (this also helps with your SEO). But quality matters here. Share content that relates to your services or products. Share what your visitors need to know or hear. Make it relevant to your business, and make it centric on the visitor.
- User friendly design.
Is your website user friendly? Is it mobile friendly? Can visitors find what they need or will they click away in confusion? Keep it simple, use white space to separate elements on the page and use a clear navigation structure.
- Social shares.
Every business site needs social elements. Add all links to all your social channels somewhere on your homepage and within your footer or sidebar so visitors can follow you on the channels they prefer. It’s also important to include social share buttons on all blog posts and even product pages (if applicable).
Want a small business website that performs well? Start by implementing these elements. While they’re not the only things your site needs, they’re essentials for getting your site noticed and building a loyal online following. With regular content, a clean layout and visible CTAs and contact details, visitors will keep coming back for more.